Icon was born from the love of iconic brands, Icon is paying homage to the great design ethics behind iconic rave and music of the 90’s till 2000’s.
Hand illustrating each design, picking a particular iconic design in history and creating a piece of art that everyone can own. Weather it’s an iconic logo or a game-changing turntable, there’s something at Icon for you.

Icon designs are available as Fashion, wall art, Limited edition products and accessories.

Icon products are only available here at Sub City Co so grab yourself a piece of design history while you can.

If you’re a collector, a sneaker-head or just a lover of timeless design and want to rep what you love Icon is here to help you do exactly that.